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  While Mark Zuckerberg lost $6 billion when Facebook services went offline for 6 hours (according to India Times), other brands took this opportunity to the next level and made the most out of the server down hours. Facebook, Instagram & Whatsapp services continued to malfunction for the majority of users. Many users used Twitter to voice their opinions about these platforms. While users were asserting their complaints, brands such as Starbucks, Zomato, Budweiser, McDonald's and Twitter itself used this moment to the best of their abilities. Twitter initiated a conversation with all its users saying "Hello literally everyone", which got replies from some renowned brands and personalities, including Adele, one of the most treasured singers and songwriters of today's time. In the meantime, other brands geared up and tweeted their publicity content. Budweiser tweeted "Who spilled beer on the apps today?", whereas their competitor, Stella Artois, tweeted ...